Welcome to LimeLife
More than a Beauty brand, LimeLife is a community that celebrates confidence, connection, and self-care; helping you look good, feel good, and live beautifully every day. Learn about our expertise, mission, commitments, and heritage below.
Vision & Mission
CEO Laurent Billion unveils our inspiring vision that will guide us in the year ahead.
Our Expertise
At LimeLife, we create professional-grade beauty essentials that become your trusted allies, every day, and for years to come. From high-performance natural skincare to professional-quality makeup, we craft beauty routines for all skin tones and types. Our recipe: skincare with safe, potent, plant-based ingredients, makeup that delivers exceptional pigmentation, flawless coverage, and a natural, lightweight finish that lasts all day.
Our Mission
At LimeLife, we inspire women to unlock their power through beauty.
Our products are shared through a network of passionate Beauty Guides who offer personalized guidance in person or online. They help you understand your needs, choose the products that suit you best, show you how to use them, and inspire you to feel confident in your own skin.
Passionate about beauty or looking for a side gig? Join our supportive community and build your own beauty business. Find out more here!
Our Commitments
We support every woman in her beauty journey by creating products you can trust. More about our Products here. We empower our Beauty Guides with the tools and training to grow confidently, and we craft high-performing formulas to the highest safety standards, free from harsh chemicals. More about our commitment to our Beauty Guides here.
Our Heritage
Our professional beauty heritage began in 1952 in New York with Alcone, a family-owned store that became a leading supplier of makeup for film, theatre, and television. In 2015, Michele Gay and Madison Mallardi founded LimeLife to bring Alcone’s professional-quality beauty to all women. Since 2018, we’ve joined the L’Occitane group and are now present in 8 countries worldwide.
